Commerce-V Marketing TYBcom Sem 5 Manan Prakashan

• Publisher : Manan Prakashan
• Author: Michael Vaz & Aurora Vaz
• Edition: 2024
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Syllabus

   1. Introduction to Marketing (12 Lec.)

  ♦ Marketing, Concept, Features, Importance, Functions, Evolution, Strategic v/s. Traditional Marketing
  ♦ Marketing Research – Concept, Features, Process Marketing Information System – Concept, Components
  Data Mining – Concept, Importance
  ♦ Consumer Behaviour – Concept, Factors Influencing Consumer Behaviour
  Market Segmentation – Concept, Benefits, Bases of Market Segmentation
  Customer Relationship Management – Concept, Techniques
  Market Targeting – Concept, Five Patterns of Target Market Selection

  2. Marketing Decisions – I (11 Lec.)
  ♦ Marketing Mix – Concept
  Product – Product Decision Areas
  Product Life Cycle – Concept, Managing Stages of PLC
  Branding – Concept, Components
  Brand Equity – Concept, Factors Influencing Brand Equity
  ♦ Packaging – Concept, Essentials of a Good Package
  Product Positioning – Concept, Strategies of Product Positioning
  Service Positioning – Importance and Challenges
  ♦ Pricing – Concept, Objectives, Factors Influencing Pricing, Pricing Strategies

  3. Marketing Decisions – II (11 Lec.)
  ♦ Physical Distribution – Concept, Factors Influencing Physical Distribution, Marketing Channels (Traditional and Contemporary Channels)
  Supply Chain Management – Concept, Components of SCM
  ♦ Promotion – Concept, Importance, Elements of Promotion Mix
  Integrated Marketing Communication (IMC) – Concept, Scope, Importance
  ♦ Sales Management – Concept, Components, Emerging Trends in Selling
  Personal Selling – Concept, Process of Personal Selling, Skill sets required for Effective Selling

  4. Key Marketing Dimensions (11 Lec.)
  ♦ Marketing Ethics – Concept, Unethical Practices in Marketing, General Role of Consumer Organisations
  Competitive Strategies for Market Leader, Market Challenger, Market Follower and Market Nicher
  ♦ Rural Marketing – Concept, Features of Indian Rural Market, Strategies For Effective Rural Marketing
  Digital Marketing – Concept, Trends in Digital Marketing
  Green Marketing – Concept, Importance
  ♦ Challenges Faced by Marketing Managers in 21st Century
  Careers in Marketing – Skill sets required for Effective Marketing
  Factors contributing to Success of Brands in India with Suitable Examples
  Reasons for Failure of Brands in India with Suitable Examples